Donald A. Norman quotes: wise famous quotes, sayings and quotations by Donald A. Norman

Donald A. Norman Famous Quotes & Sayings

Discover top inspirational quotes from Donald A. Norman on Wise Famous Quotes.

Donald A. Norman quotes: The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

Donald A. Norman quotes: One way of overcoming the fear of the new is to make it look like the old.

One way of overcoming the fear of the new is to make it look like the old.

Donald A. Norman quotes: If you're more susceptible to interruption, you do more out of the box thinking.

If you're more susceptible to interruption, you do more out of the box thinking.

Donald A. Norman quotes: Attractive things work better When you wash and wax a car, it drives better, doesn't it? Or at least feels like it does.

Attractive things work better When you wash and wax a car, it drives better, doesn't it? Or at least feels like it does.

Donald A. Norman quotes: Having the best product means nothing if the people won't buy it.

Having the best product means nothing if the people won't buy it.

Donald A. Norman quotes: Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule

Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule

Donald A. Norman quotes: A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

Donald A. Norman quotes: To understand products, it is not enough to understand design or technology: it is critical to understand business.

To understand products, it is not enough to understand design or technology: it is critical to understand business.

Donald A. Norman quotes: People Propose, Science Studies, Technology Conforms.

People Propose, Science Studies, Technology Conforms.

Donald A. Norman quotes: Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

Donald A. Norman quotes: Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

Donald A. Norman quotes: The current paradigm is so thoroughly established that the only way to change is to start over again.

The current paradigm is so thoroughly established that the only way to change is to start over again.

Donald A. Norman quotes: Finally, people have to actually purchase it. It doesn't matter how good a product is if, in the end, nobody uses it.

Finally, people have to actually purchase it. It doesn't matter how good a product is if, in the end, nobody uses it.

Donald A. Norman quotes: Simplification is as much in the mind as it is in the device.

Simplification is as much in the mind as it is in the device.

Donald A. Norman quotes: How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

Donald A. Norman quotes: Only the most sophisticated of beings can lie and cheat, and get away with it.

Only the most sophisticated of beings can lie and cheat, and get away with it.

Donald A. Norman quotes: The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

Donald A. Norman quotes: It was always amusing to be inside Apple and read what journalists said we were doing

It was always amusing to be inside Apple and read what journalists said we were doing

Donald A. Norman quotes: Cognition and emotion are tightly intertwined, which means that the designers must design with both in mind.

Cognition and emotion are tightly intertwined, which means that the designers must design with both in mind.

Donald A. Norman quotes: adults forget how difficult that task was.

adults forget how difficult that task was.

Donald A. Norman quotes: Academics get paid for being clever, not for being right.

Academics get paid for being clever, not for being right.

Donald A. Norman quotes: Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

Donald A. Norman quotes: Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

Donald A. Norman quotes: If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

Donald A. Norman quotes: When a device as simple as a door has to come with an instruction manual - even a one-word manual - then it is a failure, poorly designed.

When a device as simple as a door has to come with an instruction manual - even a one-word manual - then it is a failure, poorly designed.

Donald A. Norman quotes: A good designer will actually design the company.

A good designer will actually design the company.

Donald A. Norman quotes: Cognition attempts to make sense of the world: emotion assigns value.

Cognition attempts to make sense of the world: emotion assigns value.

Donald A. Norman quotes: original ideas are the easy part. Actually producing the idea as a successful product is what is hard.

original ideas are the easy part. Actually producing the idea as a successful product is what is hard.

Donald A. Norman quotes: The hardest part of design ... is keeping features out.

The hardest part of design ... is keeping features out.

Donald A. Norman quotes: Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,

Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,

Donald A. Norman quotes: Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.

Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.

Donald A. Norman quotes: In design it is important to shoe the effect of an action ... Feedback is critical.

In design it is important to shoe the effect of an action ... Feedback is critical.

Donald A. Norman quotes: Fail often, fail fast,

Fail often, fail fast,

Donald A. Norman quotes: Forget the complaints against complexity; instead, complain about confusion.

Forget the complaints against complexity; instead, complain about confusion.

Donald A. Norman quotes: A challenge to the designers of the world: Make signs unnecessary.

A challenge to the designers of the world: Make signs unnecessary.

Donald A. Norman quotes: Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Donald A. Norman quotes: Attractive things work better.

Attractive things work better.

Donald A. Norman quotes: Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Donald A. Norman quotes: Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.